Apple will be put into a very difficult situation if it is forced to remove WeChat from its App Store.
Apple Inc., Ford Motor Co., Walmart Inc., and Walt Disney Co. were among those represented in the call in which they expressed their anxiety that competitiveness in China may be undermined by the order. As planned, the new presidential executive order will take effect next month, banning U.S. companies from "any transaction that is related to WeChat."
Bryant also cautioned against a disruption in cross-border investment, as her company helps bring in investment from around the world, especially China.
Apple has spent years building China into a 44 billion U.S. dollars growth driver. In the second quarter of 2020, the company's revenue from the Chinese market accounted for over 15 percent of its total.
In his latest report, TF International Securities analyst Kuo Ming-chi estimated that global iPhone shipments could drop by 25 to 30 percent if Apple is forced to remove WeChat from its global app store. Besides, the annual shipments of other Apple hardware devices, including AirPods, iPad, Apple Watch, and Mac, will be revised down by 15 to 25 percent.